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UNBUNDLE YOUR LAW PRACTICE: 
How To Deliver Legal  Services a la Carte 
for Improved Service And Profits  

TABLE OF CONTENTS - Summary 

Overview of Unbundling

  1. UNBUNDLING: What is it? Why it Works for Clients and Lawyers  

  2. UNBUNDLING: How it Works

  3. THE INITIAL CLIENT CONFERENCE: What to Do When the Client Walks In 

  4. HOW TO SET UP AND MANAGE AN UNBUNDLING LAW OFFICE   

  5. MARKETING UNBUNDLING SERVICES: HOW TO GET CLIENTS 

  6. ETHICAL AND MALPRACTICE BARRIERS TO UNBUNDLING: How to Deliver Discrete Task Services Without Being Sued or Disciplined                           

 Unbundling in Law Practice Today 
        UNBUNDLING IN LAW PRACTICE TODAY  

TABLE OF CONTENTS - Detailed

 Chapters                                                                                                                                              

  1. UNBUNDLING: What is it? Why it Works for Clients and Lawyers                     
    -     What is Unbundling?                                                                                
    -     The Client is in Charge     
    -     Discrete Lawyering Tasks        
    -     Legal Services Menu    
    -    Is Unbundling Right For You?        
    -      Benefits to Clients               
    -      Keeping Lawyers Out of the Way     
    -      Benefits to Lawyers                         
    -      Practice Tips           
     

  2. UNBUNDLING: How it Works.   
    -       Stage 1: Office Preparation 
    -       Stage 2: Clarifying Your Approach 
    -       Stage 3: Initial Client Intake Conference   
    -       Stage 4: Unbundling Assessment   
    -       Stage 5: Contracting for Unbundling    
    -       Limited Scope Agreement                
    -       Stage 6: Monitoring Limited Services    
    -       Stage 7: Converting From Unbundled to Full Service
    -     Representation 
    -       Sample Termination Letter 
    -       Stage 8: Evaluation of Client Satisfaction      
    -       Practice Tips       
     

  3. THE INITIAL CLIENT CONFERENCE: What to Do When the Client Walks In     
    -       Agenda for Unbundling Discussion    
    -       Initial Conference Topic Checklist   
    -       What is Unbundling?  
    -        What Unbundled Services Do I Offer?   
    -        What Are the Benefits and Risks of Utilizing Unbundled
    Services?
    -        Pros & Cons of Unbundling     
    -        How Will Unbundled Services Compare With Full Service
    -        Representation in Your Case? 
    -        Are You the Type of Person Who Will Be Satisfied With
    an Unbundled Arrangement?    
    -        Is This the Type of Problem That Can Be Successfully
    Unbundled?      
    -        Assuming You Choose to Unbundle, What Will
    You Do and What Will I Do?    
    -        Issues to be Apportioned     
    -        Tasks to be Apportioned     
    -        Limited Scope Client-Attorney Agreement  
    -        Fees   
    -        Wrapping Up       
    -        Practice Tips 

  4. HOW TO SET UP AND MANAGE AN UNBUNDLING LAW OFFICE  
    -         Reception Area   
    -     Client Library       
    -         Client Library Picture           
    -         Information to Educate Clients     
    -         DRA Client Intake Form    
    -         Legal Wellness Check-up
    -         Point of Sale Information   
    -         Office Design             
    -         Food and Drink      
    -          Staff Training    
    -          Practice Tips        
     

  5. MARKETING UNBUNDLING SERVICES: HOW TO GET CLIENTS  
    -          Develop Your Signature in the Marketplace   
    -          Unbundling Self Survey    
    -          Write a Mission Statement     
    -          Establish a Board of Directors for Your Practice   
    -          Unbundling Practitioner’s Study Group     
    -          Advertise Concept and Benefits Over Brand      
    -          Benchmark: Don’t Hide the Ball 
    -          Build From Your Strength: Your Existing Client Base  
    -          Network Switching     
    -          Public Speaking and Media      
    -          Using Lunch to Focus on the Needs of the Referral Source  
    -          Organizational Seminars & Training    
    -          Doing Your Marketing From Home    
    -          Write Articles, Forms and Practice Guides   
    -          Your Marketing Lessons    
    -          Yellow Page Display Advertising    
    -          Newspaper and Other Print Display Advertising          
    -          Television and Radio        
    -          Direct Mail         
    -          Website         
    -          Lawyer Referral and Information Services     
    -          Financial Commitment             
    -          Practice Tips        
     

  6. ETHICAL AND MALPRACTICE BARRIERS TO UNBUNDLING: How to Deliver Discrete Task Services Without Being Sued or Disciplined    
    -          Fear of Malpractice and Disciplinary Trouble   
    -          Hurried or Incomplete Advice May Give Rise to Malpractice
    -          Liability  
    -          Limitations on Liability Are an Illusion     
    -          Malpractice Insurance Carriers May Not Offer Coverage
    -          Due to Risks & Ethical Uncertainty  
    -          Model Rule 4.2    
    -          Sample Caption for Ghostwritten Pleading    
    -          Ghostwriting Pleadings and Other Court Documents     
    -          Limited Court Appearance & Permission of the Court   
    -          Lawyer Coaches May Not Impede the Administration of the Court System  
    -          Lack of Consumer Awareness 
    -          Consumers Need Educational Resources      
    -          Pro Se: Intruders in the Court Arena   
    -          Lawyers Haven’t Been Trained in Unbundling  
    -          Unbundling Is Not a Politically Hot Issue     
    -          Practice Tips     
    -          Summary of Significant Opinions   
     

Unbundling in Law Practice Today

  1. UNBUNDLING IN LAW PRACTICE TODAY 
    -          Corporate Business Practice
    -          Small Business and Real Estate Transactions
    -          Probate
    -          Wills and Estate Planning
    -          Personal Injury Claims
    -          Bankruptcy and Debt Relief
    -          Family Law
    -         Coaching Clients with no Staff and a World Wide Website
    -         Consulting Lawyer in Mediation
    -         Collaborative Lawyering
    -         Legal Advice Hot Lines
    -         Helpline: Telephone Mediation and Drafting Forms
    -         Case Assessment Conferences
    -         Coaching Within a Full Service Law Practice
    -          Common Unbundling Practice Strategies
    -          Simplified Court Forms and Procedures
    -          Role of a Legal Coach
    -          Role of Unbundled Manager of Dispute Resolution 
    -          Role of Negotiation Coach
    -          Legal Wellness Checkup
    -          Practice Tips
     
  2. UNBUNDLING ON THE INTERNET  by William Hornsby, Jr.
    -          Client Information Resources
    -          Client Screening and Intake
    -          Legal Advice
    -          Drafting/Form Preparation
    -          Conclusion
    -          Appendix of Internet Sites
     
  3. STARTING YOUR UNBUNDLING PRACTICE: Your First Steps - Prepare to Unbundle
            -          Develop Unbundling Practice Tools
       
       -          Market Your Unbundling Practice
       
       -          Look to the Future: Law Practice in 2020